Chevelle initially dropped a fast paced glitchy lyric video for “Rabbit Hole(Cowards, Pt 1)” the same day the single debuted on their YouTube channel. Then they released a real video for the track on May 14th in black and white. The contrast is astounding!
According to Revolver, Pete and Sam have interesting opinions about what the video means to them.
“‘The sea was angry that day, my friends, for sometimes you cast your net and win, sometimes you lose, and sometimes you just don't get that happy ending,’ the group wrote in a joint statement. ‘Either way enjoy the new 'Rabbit Hole' music video, friends!’”
“While we see Loeffler singing bits of the song, he mostly lays motionless on the beachline, up until another figure — played by Chevelle drummer and brother Sam Loeffler — strolls up with a fishing net. As you can see up above, the predator/prey narrative comes to a chilling conclusion.”
To be honest, I think I prefer the lyric video over the actual video for the song. However, depressing and chilling as it may be the clip does show maturity with the b&w aesthetic whereas the other clip is a fun and fast thrill ride. The difference is immense, but really shows the depressive state of affairs after a fun time.
Watch the clip below: